I sat down with Peter Jan Grech, visionary CEO of BRND WGN and one of branding’s sharpest minds. He revealed the foundations of building a personal brand from zero, the mistakes people make by monetising too quickly, and what separates brands that burn out from those that endure. Peter goes unfiltered on the state of branding today, from creators chasing clout to the rise of copycat brands and the role of AI in shaping the next decade. He breaks down why consistency, relatability, and authenticity are redefining 2025, and why personal reputation has become the most powerful asset in business.