Peter Jan Grech, visionary CEO of BRND WGN and one of branding’s sharpest minds, is known for shaping both personal and commercial brands. In this conversation, he shares how to build a brand from zero, the mistakes of monetising too quickly, and what makes a brand timeless. He reveals why consistency, relatability, and authenticity are redefining 2025, while going unfiltered on clout-chasing creators, copycat brands, and the role of AI. This is Peter Jan Grech’s story, strategic and brutally honest, showing how to build a brand that truly lasts.